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Thursday, May 31, 2012

New Assignment Agreement Pioneered by Twitter

I think that this article buries the lede, namely:

While small tech companies are learning to play the patent game, at least one larger one is trying to change the rules altogether. On April 17, Twitter announced all its patents will be governed by its Innovator’s Patent Agreement. Under it, the person whose name is on a patent—usually an engineer or scientist—retains control over how the patent is used, even if the patent is sold to another company. Patent owners must ask the innovator’s permission before suing over the patent, although there are exceptions for companies that use patents defensively.
I think that this innovation, i.e., the Innvoator's Patent Agreement, could launch a new era of invention if adopted by other high tech companies.  Engineers are notoriously adverse to litigation, taking the practical approach that the cost (both in lost man hours and legal fees) far outweighs the ultimate value to be derived even from a victory, such value likely to be measured in terms of a monetary award and/or injunctive relief.

Startups Party at the Patent Office « Blog of Intellectual Capital:

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Property, intangible: Trademark Troll Extraordinaire

Non-practicing entity?  Check.
Complex monetization them involving the threat of litigation? Check.
Fraudulent abuse of the system?  Check and mate.

Property, intangible: Trademark Troll Extraordinaire:

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Tuesday, May 29, 2012

Did you know… 46% of a Company’s Value derives from Trademarks? « Not just another IP Blog

Did you know… 46% of a Company’s Value derives from Trademarks? « Not just another IP Blog:

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This seems to be common knowledge amonf members of the IP community, but I wonder if its really true.  Beyond a well-known customer-facing (as opposed to B2B or wholesale) how true is this?  What do you think?