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Tuesday, May 29, 2012

Did you know… 46% of a Company’s Value derives from Trademarks? « Not just another IP Blog

Did you know… 46% of a Company’s Value derives from Trademarks? « Not just another IP Blog:

'via Blog this'

This seems to be common knowledge amonf members of the IP community, but I wonder if its really true.  Beyond a well-known customer-facing (as opposed to B2B or wholesale) how true is this?  What do you think?

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